An 8-second thermodynamic logo reveal: from cold grain to plasma heat to our final brand colours.
Ignition is the motion identity of our own logo. In eight seconds the mark goes from a cold, grainy shape in a dark void to a burst of violet ignition, a plasma heatmap at full expansion and a crisp snap back into the final brand colours.
What we did
- Motion concept in four phases: cold chamber, ignition, plasma, stable state
- Grain, heat distortion and glow built procedurally around the logo artwork
- Tagline reveal and a subtle persistent heat shimmer on the final frame
- Delivered in 16:9 for web and 1:1 for social media
