Logo concepts for a guesthouse: five directions in rose gold, from landscape emblems to an elegant serif wordmark.
Oázis Penzión is a guesthouse that wanted its name to feel like what it promises: a calm place to arrive, rest and stay. We explored five logo directions, all presented in rose gold on dark textile to test how they work as a premium, tactile mark.
Concepts
- House and rolling hills in a hexagon emblem
- Sunrise over the landscape
- Editorial serif wordmark with an integrated “Penzión”
- Calligraphic wordmark with a flowing Á
- Bed and wave symbol with a wide, modern wordmark
What we did
- Brand research and moodboard
- Five logo concepts with wordmark and symbol
- Rose gold foil mockups for presentation