A conversion-focused alloy wheel web store with a three-step fitment finder.
Alu-Felni.eu sells alloy and steel wheels and accessories to Hungarian-speaking customers. With thousands of size and vehicle combinations, the biggest challenge was helping buyers find a wheel that actually fits their car.
The homepage is built around a simple three-step finder – car make, car model, wheel size – placed right under a bold automotive hero. A dark header with a red accent, clear category navigation and a visible cart keep the shop fast to scan, while the same structure collapses cleanly into a one-thumb mobile experience.
Workflow
- Audit – analysing how customers search for wheels and where they drop off
- UX – designing the make → model → size fitment finder
- UI – automotive look with dark header, red accents and strong product imagery
- Build – WooCommerce catalogue, filters, cart and checkout
- Optimisation – mobile layout, search hints and performance tuning
Tools & Stack: WordPress, WooCommerce, custom fitment filter, Adobe Photoshop.
Visit the website → www.alu-felni.eu
