A bold, editorial web store concept for a family-owned precision shooting company.
Bela Suli is a family-owned company built on a lifelong dedication to long-range precision shooting, training and advisory services. The brand needed to feel like expertise, not a gun shop.
We designed a dark, editorial look with large condensed typography (“More than firearms.”), olive and sand tones and action photography from the field. A WooCommerce shop is integrated into the same visual language, so product pages feel like part of the story rather than a catalogue bolted on.
Workflow
- Brand positioning – expertise and training first, products second
- Moodboard – tactical, muted palette and editorial typography
- Art direction – hero compositions combining field photography and product cut-outs
- Build – WordPress + WooCommerce with WPBakery and Slider Revolution
- Testing – responsive layouts and checkout flow on mobile and tablet
Tools & Stack: WordPress, WooCommerce, WPBakery, Slider Revolution, Ohio theme, Adobe Photoshop.
Visit the website → belasuli.gerka.sk
